ACFB
The Atlanta Community Food Bank works with more than 700 nonprofit partners to distribute over 65 million meals across metro Atlanta and north Georgia.
Project Type
UI Design class project with 5 team members, indirectly working with ACFB to build new features on the existing website.
Audience
ACFB Users (Food Insecure), Delivery Volunteers, Delivery System Organizers
My Role
UX Researcher + Designer
Tools
Figma
Miro
Adobe Fresco
Contribution
User Research
Ideation
Paper Prototype
High-fidelity Prototype
Duration
10 weeks for research and design
Background
Atlanta’s public transportation system, MARTA has a limited number of locations the subways and buses reach, so many people do not have access to transportation, even in the city. Due to unreachable access to transportation, many food insecure people cannot obtain food from the Atlanta Community Food Bank.
How might we help those who are food insecure and lack transportation?
Problem Space
Food insecure people often do not have the means of transportation to access food and resources provided by ACFB.
Existing Programs
Before examining services outside of ACFB, we researched the services that ACFB provides to the Atlanta community to understand the resources that users typically use in order to obtain food from this food bank. ACFB currently supports those who are food insecure by providing food drives, pantries, kitchens, shelters, and collaboration with partners to make food accessible in other locations such as “childcare centers, healthcare facilities, shelters, and senior centers across Atlanta and north Georgia” (“Stories of Hunger”). ACFB has also created a mobile pantry program where a “pop-up” pantry is operated in communities where public transportation is an issue in getting to a food bank.
Analyzing
The information collected from ACFB allowed us to understand the level of accessibility in and around Atlanta and that many food insecure people were able to access food through these food banks, community kitchens, and other locations. However, the services that ACFB currently provides does not thoroughly help those with little to no mobility. In order to find data and other information to better understand accessibility to those with little to no mobility, we conducted qualitative research techniques through interviews and quantitative research techniques through a survey to answer the problem space.
Research
Survey
We created a questionnaire in which we were able to receive 35 responses. All responses from our questionnaire were completed by proxy users who are all Georgia Tech students who do not have access to a car on campus. We targeted those around us who don’t have access to transportation while being on campus because they would be able to represent those who need access to food but lack access to transportation.
The fully anonymous survey informed us that 80% of respondents would prefer food delivery as their choice of accessing food and that 50% of respondents walk to get food from their nearest food access point(in this case, grocery stores or restaurants). A larger sample size with more accurate users could have yielded more accurate results for our problem space.
Interviews
ACFB Representative
Luisa Fortin, an ACFB representative, provided many insights on the goals of ACFB, volunteers, and the populations seeking help from the ACFB.
The largest demographic facing food insecurity is children, and they face barriers when trying to get access to food, including transportation and resources.
Major barriers of obtaining food for rural communities are transportation and internet. According to Fortin, rural areas do not have equal access to the internet, making it a challenge to access information and services as well as the lack of transportation in rural areas compared to urban areas.
Meals on Wheels Volunteer
This interviewee had volunteered for Meals On Wheels Atlanta* multiple sites, both on-site packaging food and as a food delivery driver. As a delivery driver, she was given a route, a list of seniors who had previously signed up to receive services from Meals On Wheels, and a set number of meals to deliver to the locations given to her. This system is very strong for addressing the food insecurity and transportation needs of seniors in the Metro Atlanta area, but does not address the food insecurity and transportation needs of younger members of the community.
*Meals on Wheels is a nonprofit nationwide program providing food to food insecure seniors.
Key Findings
Through our survey and interviews, there is an increasing food access amidst the lack of transportation, so it is important to solve this issue by creating a delivery program through ACFB.
We came up with three design ideas we could implement to promote delivery services.
Redesigned Web Application
Flyer with Text Service
Mobile Application
To determine which design would promote the best functionality, we constructed an affinity diagram.
Design Iteration
Through feedback and evaluation criteria that was conducted, the website design was rated the highest because it is able to support all the functionality needed for users to accomplish their tasks by providing a richer interface for more information and feedback.
Some features that were added onto the existing ACFB website includes:
Food Delivery Sign Up
Delivery Volunteer Sign Up
Admin Access to Delivery Forms
Testing
User Testing
By conducting user tests with 10 participants, we collected data such as demographic information, completion of tasks, time to completion, number of clicks, number of unnecessary clicks, and number of clarifying questions. Participants were asked to undergo three different tasks:
Scheduling Food Delivery
Signing Up as a Delivery Service Volunteer
Viewing Delivery Requests
Participants went through the first two tasks easily, but many participants had difficulty completing task 3 due to the button for admin access being difficult to find.
Following this feedback, we changed the design of the admin sign in button so that it was more clear for users to access this page.
Takeaways
Design Thought Process
Who are your users? I have learned from this project that UX Design is not all about how “pretty” the design looks. The most important part of the design process is understanding who your users are, what needs to be added or improved in order, and the functionality of the design for better user experience and user flow.